A Few More SEM Thoughts
March 16, 2010 - 12:04 pm
Once I started making money through Pay Per Click marketing I realized just how incredible of a marketing method it truly was. I mean how many other marketing methods can you think of off hand that gives you such incredible access to your most targeted of customers? There are very few. Also because you only pay for PPC when someone actually takes an action (i.e. click on an ad) the chances of gaining a conversion are much greater than through interrupt driven and other marketing methods (of course this all assumes that you have actually taken the time to make sure that your campaign is well optimized.) google adwords keyword tool